Asia sells online on platforms of its own.
Singapore · Thailand · Hong Kong · Malaysia · Indonesia · Japan · Australia
A company arriving in Asia-Pacific plans for Amazon and a Shopify storefront. The volume sits elsewhere, and it sits somewhere different in each market. We put your product where the buyers already are, and we make it findable in search and in AI answers.
A shop on an empty street.
Where the buyers are.
The usual sequence goes like this. A brand with a working Western e-commerce operation decides to enter Asia, builds a storefront, translates the copy, arranges international shipping, and waits. Traffic stays flat. The conclusion drawn is that the region wants something else.
The region wanted the product. It looked on Shopee, on Tokopedia, on Rakuten, and inside a TikTok livestream, and it found a competitor waiting there.
Each of these platforms has its own listing rules, its own ranking behaviour, its own payment and fulfilment expectations, and its own idea of what a good product page looks like. A listing that ranks in Jakarta and a listing that ranks in Tokyo have very little in common.
Where the volume actually sits.
Seven markets, the platforms that carry them, and what each one asks of a seller arriving from outside.
Lazada
Amazon.sg
English throughout and comfortable with cross-border sellers, which makes it the usual first listing. The regional headquarters sits here, so the strategy set in Singapore tends to govern the rest of the region.
Lazada
TikTok Shop
Live commerce carries real volume here. A seller who treats video as marketing, and the marketplace as the shop, has the model backwards: the sale happens inside the stream.
Lazada
TikTok Shop
Shopee leads. English listings work, and listings in Bahasa Malaysia work better, which is the cheapest uplift available in the region.
Tokopedia
TikTok Shop
The largest market in the region by population, and the one where local payment methods and last-mile logistics decide whether the sale completes. Bank transfer and cash on delivery remain significant.
Amazon, cross-border
Direct storefront
A smaller domestic market that behaves as a trading point. Sellers here are frequently supplying an operation somewhere else, and the listing carries a wholesale conversation behind it.
Amazon.co.jp
Yahoo! Shopping
Rakuten runs on a points economy and a page culture of its own, where dense, image-heavy listings outperform the clean product page a Western brand arrives with. Presentation decides the sale before price does.
eBay
Direct storefront
Familiar ground. Amazon and eBay behave the way they do at home, which makes Australia the easiest market to enter and the most misleading guide to the six above it.
From listing to repeat order.
Set up and list
We open the seller accounts, place your products in the right categories, and write the product pages the way each platform expects them. In the local language, which is what sells in most of these markets.
Payment and fulfilment
We set up the payment methods each market actually uses, and a delivery promise the platform will rank you for. This is where most cross-border launches quietly stall.
Rank and grow
We run the platform search and the campaigns, build up reviews and ratings, and work the seasonal events these marketplaces build their year around. You get a monthly report against revenue.
Three ways a buyer finds you.
We cover all three.
A buyer researching a category reaches for three things: a search engine, the search box inside the marketplace, and increasingly an AI assistant that answers the question directly and names two or three suppliers.
That third route changes the work. Ranking on page one matters where a person is scrolling a page of results. Where an assistant summarises the category and recommends, the task becomes making your product legible to the systems doing the summarising: structured product data, clear specifications, consistent naming across every platform you sell on, and third-party sources that corroborate what you say about yourself.
We handle both: conventional search visibility in each market's language, marketplace search inside the platforms, and the structured groundwork that puts you in the answer.
Tell us what you sell, and we will tell you where it should be listed.
Scope follows the category, the number of markets and the state of your product data, so we quote against your brief.
[email protected]