From first contact to signed order.

A lead-generation agency books a meeting and passes it to your sales team. That team sits in another timezone, carries its own quota in its own market, and receives an introduction to a company they are meeting for the first time, in a country they have yet to sell into.

So the opportunity joins a queue, behind deals that feel closer and buyers whose language they share. The follow-up goes out late. Procurement asks a question that waits a fortnight for an answer. Six weeks on, the buyer has arranged a demonstration with someone else, and the meeting you paid for has produced a line in a spreadsheet.

We hold the other end. The person who found the opportunity keeps it: they run the second meeting, write the quote, answer procurement in the format procurement expects, and sit in the room when the decision is taken. The engagement is measured on orders, which means the incentive stays pointed at the close.

The whole engagement runs online: prospecting, meetings, demonstrations, the quote and the close. It suits software, and it suits technical products a buyer will judge from a demonstration and a written proposal: instrumentation, components, engineering tools.

Where the sale needs someone walking a site or standing next to the machine, this is the wrong route, and we will say so on the first call.

When the answer is a web meeting

Take a software platform for building AI agents. The buyer is a head of engineering or a head of operations. They want a demonstration on screen, a trial inside their own environment, a security questionnaire answered properly, and a price they can take to finance. Every one of those steps happens in a web meeting, over a shared screen.

So we find the accounts, open the doors, run the demonstration alongside your sales engineer, answer procurement, write the quote and close it. The buyer in Singapore and the buyer in Tokyo receive the same product; what changes is who they will take a meeting from, what they expect to see before they sign, and how long they take to say yes.

Some technical products reach signature through a sales person who understands the market and the category. A component with a published specification, a software licence with a standard commercial model, a piece of equipment with a defined configuration: these close locally, and we carry them to the order.

Others want your own engineers in the room from the second meeting. Where a sale turns on a bespoke integration, a site survey or a technical warranty only you can give, we take it to qualification and a scoped opportunity, then bring your team in and stay alongside them through the close.

Deciding which of those applies takes one conversation about the product and the deal. We agree the handover point before the engagement starts, so the question of who owns the close is settled while it is still cheap to settle.

Representation. We sell on your paper. You hold the contract with the end client, you invoice them, and the credit relationship is yours. We carry the deal to the order and stay on the account afterwards. This suits products with established local terms, and vendors who want the client relationship in their own name from day one.

Reseller. Where the product suits it, we sell on our own paper. You gain a single client, on a single set of terms, in a single currency. For a vendor entering a market from outside, that removes a great deal of what makes the first year expensive.

Which one applies depends on the product, the margin available, and how the market treats import and tax for the category. We work it out in the first conversation and put it in writing before anything starts, because the answer changes the price and both sides should see why.

Either way the work runs as a monthly retainer, reviewed every quarter, covering one to four markets at a time. You get a written report each month against named accounts.

Technical support we can reach. An engineer who answers within a working day when a buyer asks something specific. Most lost deals in this work trace back to a question that went unanswered for a fortnight.

Pricing authority, or a framework. Either a price list with defined discount bands, or a named person who can approve a number inside 48 hours. Regional buyers read delay as disinterest.

Material we can localise. Datasheets, specifications and reference cases. We adapt the commercial framing to the market; the technical substance stays yours.

Where those three are in place, an engagement produces meetings in the first month and a readable pipeline by the third. Where they are missing, we say so at the start and wait until they exist.